Velux calls for Irish homeowners to act on green intentions

Velux is calling for Irish homeowners to take positive steps to improve the energy efficiency of their own homes. The company’s sustainable department is planning to raise awareness of renewable technologies though an information-led campaign at Ireland’s largest consumer-facing exhibitions throughout 2009.

According to a recent survey 87 per cent of Irish people are concerned about climate change, yet just 21 per cent currently use alternative energy such as solar or wind power. As a result, Velux is urging homeowners to consider the use of solar thermal technology in their homes.

Despite a less sunny climate compared to many of its European counterparts, solar power can work effectively in Ireland and is compatible with the majority of existing housing stock. Contrary to misconceptions, solar panels do not need direct or intense sunlight to prove effective and are one of the most accessible and cost effective products on the market.

Darrell O’Kane of VELUX Company Ltd, comments: “It is encouraging to see that such a high proportion of people are concerned about climate change in this country. However, we now need to take the next step and translate these good intentions into more widespread action that will help to reduce the environmental impact of our homes.

“Despite its increased use across the new and existing homes market, there is still a general misconception that solar thermal relies on direct sunlight to reach its optimum efficiency. However, this is not the case and as one of the most cost effective and only tried and tested eco technologies on the market, incorporating the widespread use of solar thermal technology into existing properties would substantially reduce carbon emissions, while saving homeowners money on fuel bills, without forcing them to change their lifestyle.

“We must work on improving the information that is available to homeowners regarding the most appropriate and cost effective eco technologies on the market and ensure that any misconceptions are removed to maximise the environmental and cost saving benefits.”